Bio Seaweed Gel
Role(s) /
Branding | Graphic Design | Photography | Marketing Strategy | Packaging Design | Print Media
Bio Seaweed Gel is a Canadian family owned and operated nail supply company that recently entered into the US market during our collaboration. We implemented well-defined market data, localized branding and strategic partnerships to successfully breakthrough the US market.
BSG's current branding was dated and did not match the demographic in which they were targeting as they were entering a new market. A new direction and overhaul was planned and implemented little by little to provide an updated and contemporary experience that would attract a younger demographic and celebrities alike.
I collaborated with various teams internally to meet stakeholder expectations for upcoming product launches, covering all grounds from product line branding, packaging design, marketing strategy and creative direction for upcoming campaigns, and maintained brand alignment throughout the process.
Below are some designs we developed to bring cohesiveness and distinctiveness between each line of products and their characteristics.
