Paderia

Seamless Integration of Online Ordering & Contactless Pickup/Delivery during a Pandemic

Paderia is a family-owned bakery inspired by global flavors and contemporary baking traditions. They strongly believe that food brings people together, and what better way to do so than with freshly baked goods?

01

Problem /

The COVID-10 pandemic shut down in-person connectivity, and the store had to temporarily close their doors.

02

Users /

Fans of Paderia's baked goods (Consumers) and Store Management (Business)

03

Goals /

Adapt quickly and effective to new health regulations
Update website aesthetics and functionality with emphasis on Online Ordering & Delivery
Must integrate with Square merchant systems

04

Team /

CMO, Web Designer + UI/UX (myself)

Picture This.

You've established a favorite staple of the community. Momentum has been rolling through and you are beginning expansion into new markets and opportunities are endless. Suddenly, the entire world comes to a halt. The COVID-19 pandemic shuts down businesses across the world, but generously weighing in more effects on small business owners. You can no longer open your doors, new health ordinances take place and you have no choice

Our Users in Mind

The pandemic effected people form every walk of life, including lovers of Paderia's products. It was clear in a quantitative sense that we would need to not only integrate a system that would fit the wide range of users, but also market the functionality and process in multiple mediums and platforms to reach true potential of this integration.

Pain Points

Can't physically see the selection and experience of store
Barrier of navigating to online ordering process and checking out
Time and accuracy of delivery orders can be inconsistent

Let's Get to Work!

A harmony of instinctive and functional design that is engaging for users.

Seamless Integration

Website and online orders to seamlessly link to Square merchant

Easy to Find

Easy and emphasized buttons for ordering pickup OR delivery

Easy to Use

Easy step-by-step instructions users can digest and learn

Hypothesis

If an updated website providing easy access to online ordering for contactless pickup or delivery is seamlessly integrated, it will allow for the business to continue to operate and keep their doors open within new health guidelines.

Before

Paderia was only at the time utilizing Square's online ordering website via a hyperlink URL embedded into their social media profiles via LinkTree. The online ordering system had not yet been integrated within their website in a seamless and elegant way.

Challenges / Limitations

Must integrate with Square merchant
While websites offer an e-commerce platform, the checkout process must be able to communicate with Square merchant to accurately receive and manage orders
Marketing new funnel to reach Online Ordering destination
Minimizing the different areas to reach the Online Ordering platform to draw more traffic towards website and new user flow
Online ordering system will prompt user to leave main website
Online ordering would require the user to leave official website and land on square's online menu system rather than being native

After

An updated website with a fluid user-centric design deployed with the full integration of online ordering. The hierarchy of the website allowed for a instinctive user connection on how to navigate and proceed with a contactless pickup or delivery option.

Live website: paderia.com

Dashbaord

Results

The new website launched was deployed and made a positive impact as we were able to quickly adapt to changing times and environment to keep doors open. The team was excited to be able to operate around the limitations until the world came back in order.

Months later, the website continues to reel in new users and subscribers with the powerful SEO integrated, leading to additional increase in the use of the online ordering and checkout systems at multiple locations by over 12%.